ADVERTISING DESIGN / GRAPHIC DESIGN / HAND LETTERING

 

For a university assessment piece - creating an advertisement poster for a brand of your choice.  
I got in touch with 2 Baia Vista & Zomp Shoes and asked if I could use their product to create an advertisement design which could be used for several marketing purposes including magazine, social media and apart of look books for wholesale clients.

In sticking with the simplicity and minimalistic traits of the product I used these design aesthetics and stuck to hand lettered and serif fonts, monochromatic colours and mainly aimed to focus the editorial on the product at hand.