Founded in Australia, Rue Stiic celebrates the culture of surfing through the style, movement, freedom and expression focusing on avenues of apparel, swim and art. 
For personal use and to create a new project style I contacted Rue Stiic and asked if I could use their latest collection to create an editorial look book which could be used for several marketing purposes including magazine lift-outs, shop decor and look books for wholesale clients.
In sticking with their bohemian vibe I used minimal design aesthetics and stuck to hand lettered quotes, colours and mainly aimed to focus the editorial on their clothing, brand and overall vibe of the company. 
SEE IT : Rue Stiic